About Us
4 Corners Spirits Company Team

Guillermo RodriguezGuillermo T. Rodriguez
Founder & CEO

Guillermo has over 20 years of commercial and general management experience in the Beverage Alcohol industry and is the Founder and CEO of 4 Corners Spirits Company, a Limited Liability Company dedicated to the creation, distribution and development of premium alcohol beverages. Prior to his current role Guillermo’ career spanned multiple U.S. and International markets as well as varying roles as a supplier and distributor including executive management, sales & marketing, operations, innovation, shopper marketing and national accounts. Guillermo’s success and accomplishments are driven by his ability, willingness and dedication to apply industry expertise and logic to innovative solutions driven by superior team execution. Most recently Guillermo was employed as the Vice President of Business Development for the Charmer Sunbelt Group. Guillermo’s career began in the beverage Alcohol industry in 1994 with Bacardi U.S.A. In 1998 he accepted an international position to lead the start-up of a wholly owned subsidiary for Bacardi Limited dedicated to the importation, marketing and distribution of international premium spirits in the Dominican Republic. In 2001, after having successfully managed Bacardi Dominicana, Guillermo became V.P. of Sales & Operations with Bacardi Caribbean Corporation and served on the Steering Committee for the company’s largest Production facility based in Puerto Rico. In 2006, Guillermo rejoined Bacardi U.S.A., Inc. as the V.P. National Sales Director for Bacardi Innovations before becoming Vice President National Retail Accounts. In 2010 Guillermo became V.P., Managing Director of the East Business Unit responsible for all aspects of the commercial business for the Bacardi Portfolio spanning 14 markets equal to approximately 40% of the total US volume.

Through the benefit of learning from his family’s long history in the beverage alcohol business and his parents commitment to family, ethics and morale’s, Guillermo has built a reputation in the industry for his ability to build mutually productive and long lasting relationships and growing businesses by staying committed to the long term greater good.

Guillermo earned a Bachelor’s degree in Liberal Studies from St. Thomas University as well as completed executive education at the Wharton School of Business and the Darden School Business at the University of Virginia.

Luis NavarroLuis Planas Navarro
Master Distiller and Executive Consultant

Luis brings over 30 years experience as "Global Bacardi Rum Master Blender". Luis has been involved in every process of the distillery spirits production. His expertise is built on a solid education holding a degreee in Biochemestry with additional graduate studies in Industrial Administration and Entrepreneurial Strategy from University of Darden.

Luis brings expert knowledge of the entire brewing process, material sourcing, fermentation, carbon filtration, aging and blend formulations. He has contributed to the production of 10 Bacardi Brands distributed on the World Market. He is considered one of the leading idustry professional in this capasity and we are both lucky and honored to have him on the 4 Corners Spirits Company Team

The Block of Brothers

As a sentimental gift to his three brothers on his wedding day, Guillermo wanted this beautiful wooden block to represent the strong family commitment that had always been strongly encouraged by his parents. Each of the brother’s initials are engraved on one of the corners on every side of the block, illustrating how they connect and support one another in many different variations. This foundation of strength that emerges from commitment, family bonds, and loyalty is a core idea behind 4 Corners Spirits Company and has translated into the company’s guiding principles, ethics, and values.